Big Brother should be renamed Little Brother.

Let’s face it, it’s as annoying as only a little brother can be and the only thing big about this load of “reality” twaddle is the hype that surrounds it.

I was a fan once. Back in the days when Sara-Marie was doing the bum dance, when Reggie was confiding her dreams of leaving behind the Tassie fish ’n’ chip shop forever, when Merlin taped his mouth shut to protest Australia’s treatment of refugees.

But I believe Channel 10 has shot itself in the foot through its blatant bid to boost ratings by increasing the sex and stupidity content – and, no, I don’t just refer to the decision to hire Jacki O and Kyle Sandilands as hosts.

The launch of the latest series attracted the worst ratings in the show’s history, with an average of just 1.511 million Aussies tuning in, and it’s been all downhill since then.

Even the addition of “house guest” party boy Corey Worthington and a nude photo scandal involving one-metre-tell belly dancer Rima Hadchiti has done little to wow viewers.

I swore I wouldn’t be back after the infamous “turkey slap” incident of the last series, but in a weakened state of withdrawal after the end of The Biggest Loser, I have found myself tuning in several times.

I’m sure Ten told us this series was going to be bigger, better and full of surprises, but the only surprise so far is that it has actually managed to get worse.

A few lowlights:

1. Corey Worthington. And his ridiculous bleached toilet-brush hairdo. I preferred him when he was hiding behind his glasses – and can someone please give him a hat to put on his stupid noggin?

2. Tattooed boofhead Saxon’s declaration on day two that he had entered the BB house because he wanted to change his bad attitude and that on the outside he would never have spoken to an Asian person. Yeah, right, so within two days the man has gone from racist to Nobby’s best pal?

3. Brigitte’s baffled response when asked why she was putting on several layers of make-up right before she went do bed: “Because we’re on television!”

4. The fact that one of the housemates has been forced to sleep in a Kombi van in the BB compound. And this is entertaining because …?

5. The fact that all the housemates are sleeping in one big bed. So now it’s a live slumber party … further evidence that the target audience is aged under 14.

6. Friday Night Games has become lamer than ever, with even more daft commentary and awkard moments as the hosts try to fill in the blanks. Oh, and then Rima broke her leg …

7. Then, of course, there’s Jackie O and Kyle O So Annoying and Offensive. Say what you will about Gretel Killeen, she was the Jana Wendt of reality TV compared with this pair.

I could go on, but like thousands of other Australians, I’ve wasted too much time on this show already. If this is reality, I’ll stick with fantasy.

— SUZANNE KEEN

What do you think? Is it time to go, Big Brother, or are you still tuning in?