Passionate, energetic and extremely focused, Amber Werchon is one of Australia’s highest sales achievers. She has sold over $54 million dollars worth of property, was the youngest person to ever receive the REIQ Salesperson of the Year from 2005 to 2007, and has recently established her own agency, Amber Werchon Property.

How do you choose an agent?

August 7 | Amber Werchon

So you've decided to move ... now comes the all-important decision of choosing an agent to represent you in the sale of your home.

This can be an exciting time but there can also be some nervous moments, where stress and pressure can really test even the best of relationships.

Choosing an agent is about finding someone that you can trust, someone that has the expertise to market your property in a way that will help you achieve an outstanding price so as to maximise your profit.

It is one of the most important decisions you will make, as often the way an agent presents your property will determine its position in the market place ... get this wrong and it can be costly.

Many agents will speak about their skills, but you need someone who can demonstrate their capacity to be a true professional.

One of the most important factors to consider is their negotiation style. Do they have a consistent negotiation standard that ensures each offer is maximised before it is presented to you as the vendor (seller)?

Look for an agent who is prepared to explain how they handle their buyers, from inquiry right through to follow-up.

Ask for details of the recent sales results they have achieved and for their recommendation on the marketing of the property.

At the end of the day, it's about being prepared. Look for an agent who demonstrates a compelling story of success, one that you feel comfortable with and one that has the energy, enthusiasm and marketing experience to provide you with the best representation in the market place.