Passionate, energetic and extremely focused, Amber Werchon is one of Australia’s highest sales achievers. She has sold over $54 million dollars worth of property, was the youngest person to ever receive the REIQ Salesperson of the Year from 2005 to 2007, and has recently established her own agency, Amber Werchon Property.

Focus on making your property dream come true

January 17 | Amber Werchon

Happy New Year!

We’re off and running in 2008 and never has there been a better time to make one of the following resolutions:

1. We will focus on purchasing our first home.

2. We will focus on purchasing an investment property.

3. We will focus on downsizing our current home.

4. We will focus on upgrading our current home.

Obviously, you should choose whichever best suits your current situation and then start thinking about what the first step should be towards meeting your new year’s resolution. Start with this and you can look forward to making 2008 the best year yet.

Many people have been asking whether or not now is the best time to sell. The answer is that no matter when you sell your home, it’s about ensuring that you achieve the best price that the market is willing to pay at that particular time.

The property market is similar to the share market, in that the price you receive depends very much on the day.

The property purchase is sensitive to the particular situation that the buyer is in. For example, time-pressured buyers who have to buy by a particular date (due to a relocation), or who have just missed out on purchasing their dream home at an auction, are more likely to pay a higher price, as they are emotionally committed to purchasing.

While timing may play a role in the end price, marketing has a significant bearing on the premium that you will achieve. A well-marketed and professionally presented property will generally achieve a strong sale price.

When making the move, buyers will often have certain criteria that they’re looking for in a property … number of bedrooms, bathrooms, etc.

However, for many buyers the actual “feel” of a property can have an even greater impact, so it’s important to cover all bases. If it’s an aspirational purchase – ie the purchaser is upgrading – then the type of furniture, layout and views can play a strong role in developing an emotional attachment to the property.

For each owner we represent, we take the time to consider how best to make an emotional attachment for a purchaser, whether it is through dusk photography, property styling or de-cluttering.