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8:23AM Tuesday 02 December, 2008
'Blogs Central
Blog Central: Dream Properties Passionate, energetic and extremely focused, Amber Werchon is one of Australia’s highest sales achievers. She has sold over $54 million dollars worth of property, was the youngest person to ever receive the REIQ Salesperson of the Year from 2005 to 2007, and has recently established her own agency, Amber Werchon Property.

Welcome to the marketplace

July 29 | Amber Werchon

Congratulations! Your property is officially “For Sale”. Now that you are about to enter today’s competitive property marketplace, please be prepared for some tough decisions and a few stressful moments.

As your agents, we have two main aims: firstly, to work to achieve the best result possible for you; and secondly, to provide clear and concise feedback to minimise stress and help you make informed decisions along the way.

To help in this regard, we have compiled a list of eight common challenges which sellers usually confront together with our professional advice on how to deal with each challenge in turn.

Challenge 1: What should I do if other agents approach me and say they have buyers for my property?

Ethical agents should not contact you once the signboard is displayed. Other agents may contact you via direct mail, leaflets and possible phone calls. The purpose of their contact is to “derail” our relationship and thereby "win" your business in the process.

By working to create the false premise that they have “genuine” buyers just waiting to inspect and make an attractive offer, other agents are hoping you’ll become dissatisfied with the results to date and switch across to them.

If any agents do have genuine buyers available, they should be more than happy to conjunct. Despite what they may say, no agent is going to miss out on a healthy portion of the commission just for introducing the buyer.

Should any other agent call or contact you, please refer them to us and we will confirm any possible interest they may have.

Challenge 2: Should I accept an early offer below the asking price?

Difficult decision and you need to communicate your concerns about this with your agent. From our experience, the best offers usually occur within the first few weeks of your property entering the market place.

Don’t forget it is our aim to achieve the best price for you, so we will offer you honest feedback about the quality of the offer.

It can be tempting to knock back an early offer in the hope that it may be the first of many. History consistently provides us with numerous case studies of property owners selling for far less than they were offered in the initial stages.

We are skilled negotiators and can work with you and the buyer to achieve the optimum result. Ultimately it will be your decision, and whatever we decide we will back you.

Challenge 3: …oh no, people want to see my house!

Be prepared for home inspections. Remember that sinking feeling when you get unexpected visitors and aren’t prepared.

Well, be prepared for inspections; unfortunately sometimes at very short notice. A well presented home gives you a "head start" when creating a first impression.

Also, keep in mind buyers are more likely to spend more time at your home when you are not there, and will feel more comfortable giving honest feedback to the agent...

As your agent we are trained in promoting the positives, and will be anticipating any negatives, and will be prepared to redirect focus to the positives.

Challenge 4: What’s happening?

We pride ourselves on our communication systems, and we will update you regularly with feedback reports from inspections, market information, and all actions and activity surrounding the marketing of your property.

Our administration team provide strong back-up support to the sales agents to ensure that there is an open, regular and structured flow of communication between you and us. You will always know what’s happening.

Challenge 5: I don’t know whether to accept the offer?

This is a testing time for vendors. By law, irrespective of price levels, we are obligated to submit ALL offers to you. Every offer is a sure sign of interest and normally only a starting point in negotiations. To reject an offer is better than having no offer at all in the first place.

Offers are made by the purchasers based on their own impressions of the market...

We will never underquote the agreed asking price. If the asking price is too far above the perceived value, buyers won’t make offers.

Don’t forget, it is our aim to achieve the best possible result for you, so we will offer you honest feedback concerning the relative strengths of any offer.

Challenge 6: It’s not selling! Should I modify the price?

Just because your home’s not selling doesn’t mean it’s not lovely. The most gorgeous home in the world can remain unsold because of the price.

If there are no offers, or not enough inspections, it’s worth reviewing the price with your agent. In most cases we only need to lower the asking price, not your acceptance price.

One thing is certain, we will not undersell your property. From our experience, the vast majority of buyers are price conscious and will be less likely to respond if similar properties are available for less. Be aware of sale prices of comparable properties in your locality.

Challenge 7: How should I handle third party advice?

“My neighbour says it’s too cheap!” Well, of course your neighbour will say that. They have their own agenda, and they perceive the price of your property to reflect what theirs is worth.

Feel free to inform us of any well-meaning advice from friends and relatives, but keep in mind that it is in our interests, too, for you to achieve the optimum price for your property.

We are professionals and please be guided by our advice. After all, we do want to sell your property for you, and we do want you to feel satisfied with the outcome.

Challenge 8: Coping with negative feedback.

We need your permission to be straight with you. Please don’t penalise us for being truthful. As your agent, we need to tell you what the market is saying, good or bad.

No feedback is truly negative, as it is easier to move forward if we can establish what some of the stumbling blocks are.

As your selected agent, we endeavour to offer you complete commitment and dedication to ensure you the best possible outcome in the sale of your property. Happy selling!

WELCOME TO THE MARKET PLACE
Congratulations! Your property is officially “For Sale”. Now that you are about to enter today’s competitive property marketplace, please be prepared for some tough decisions and a few stressful moments. As your agents, we have two main aims:

1. To work to achieve the best result possible for you; and

2. To provide clear and concise feedback to minimise stress and help you make informed decisions along the way.

To help in this regard, we have compiled a list of 8 common challenges that sellers usually confront together with out professional advice on how to deal with each challenge in turn.

Challenge 1:

What should I do if other agents approach me and say they have buyers for my property?

Ethical agents should not contact you once the signboard is displayed. Other agents may contact you via direct mail, leaflets and possible phone calls. The purpose of their contact is to “derail” our relationship and thereby ‘win’ your business in the process. By working to create the false premise that they have “genuine” buyers just waiting to inspect and make an attractive offer; other agents are hoping you’ll become dissatisfied with the results to date and switch across to them. If any agents do have genuine buyers available, they should be more than happy to conjunct. Despite what they may say, no agent is going to miss out on a healthy portion of the commission just for introducing the buyer. Should any other agent call or contact you, please refer them to us and we will confirm any possible interest they may have.

Challenge 2:

Should I accept an early offer below the asking price?

Difficult decision and you need to communicate your concerns about this with your agent. From our experience the best offers usually occur within the first few weeks of your property entering the market place. Don’t forget it is our aim to achieve the best price for you, so we will offer you honest feedback about the quality of the offer.

It can be tempting to knock back an early offer in the hope that it may be the first of many. History consistently provides us with numerous case studies of property owners selling for far less than they were offered in the initial stages.

We are skilled negotiators and can work with you and the buyer to achieve the optimum result. Ultimately it will be your decision, and whatever we decide we will back you!

Challenge 3

“…oh no, people want to see my house!”

Be prepared for home inspections. Remember that sinking feeling when you get unexpected visitors and aren’t prepared. Well, be prepared for inspections; unfortunately sometimes at very short notice. A well presented home gives you a ‘head start’ when creating a first impression.

Also, keep in mind buyers are more likely to spend more time at your home when you are not there, and will feel more comfortable giving honest feedback to the agent... As your agent we are trained in promoting the positives, and will be anticipating any negatives, and will be prepared to redirect focus to the positives.

Challenge 4

“What’s happening?”

We pride ourselves on our communication systems, and we will update you regularly with feedback reports from inspections, market information, and all actions and activity surrounding the marketing of your property. Our administration team provide strong backup support to the sales agents to ensure that there is an open, regular and structured flow of communication between you and us. You will always know ‘what’s happening’.

Challenge 5

I don’t know whether to accept the offer?

This is a testing time for vendors. By law, irrespective of price levels, we are obligated to submit ALL offers to you. Every offer is a sure sign of interest and normally only a starting point in negotiations. To reject an offer is better than having no offer at all in the first place.

Offers are made by the purchasers based on their own impressions of the market...

We will never underquote the agreed asking price. If the asking price is too far above the perceived value, buyers won’t make offers.

Don’t forget, it is our aim to achieve the best possible result for you, so we will offer you honest feedback concerning the relative strengths of any offer.

Challenge 6

“It’s not selling! Should I modify the price?”

Just because your home’s not selling doesn’t mean it’s not lovely. The most gorgeous home in the world can remain unsold because of the price. If there are no offers, or not enough inspections, it’s worth reviewing the price with your agent. In most cases we only need to lower the asking price, not your acceptance price.

One thing is certain, we will not undersell your property. From our experience the vast majority of buyers are price conscious and will be less likely to respond if similar properties are available for less. Be aware of sale prices of comparable properties in your locality.

Challenge 7

How should I handle third party advice?

“My neighbour says it’s too cheap!” Well, of course your neighbour will say that, they have their own agenda, and they perceive the price of your property to reflect what theirs is worth.

Feel free to inform us of any well-meaning advice from friends and relatives, but keep in mind that it is in our interests to for you to achieve the optimum price for your property. We are professionals and please be guided by our advice. After all, we do want to sell your property for you, and we do want you to feel satisfied with the outcome.

Challenge 8

Coping with negative feedback!

We need your permission to be straight with you. Please don’t penalise us for being truthful. As your agent we need to tell you what the market is saying, good or bad.

No feedback is truly negative, as it is easier to move forward, we can establishing what some of the stumbling blocks are.

As your selected agent we endeavour to offer you complete commitment and dedication to ensure you the best possible outcome in the sale of your property. Happy selling!


WELCOME TO THE MARKET PLACE
Congratulations! Your property is officially “For Sale”. Now that you are about to enter today’s competitive property marketplace, please be prepared for some tough decisions and a few stressful moments. As your agents, we have two main aims:

1. To work to achieve the best result possible for you; and

2. To provide clear and concise feedback to minimise stress and help you make informed decisions along the way.

To help in this regard, we have compiled a list of 8 common challenges that sellers usually confront together with out professional advice on how to deal with each challenge in turn.

Challenge 1:

What should I do if other agents approach me and say they have buyers for my property?

Ethical agents should not contact you once the signboard is displayed. Other agents may contact you via direct mail, leaflets and possible phone calls. The purpose of their contact is to “derail” our relationship and thereby ‘win’ your business in the process. By working to create the false premise that they have “genuine” buyers just waiting to inspect and make an attractive offer; other agents are hoping you’ll become dissatisfied with the results to date and switch across to them. If any agents do have genuine buyers available, they should be more than happy to conjunct. Despite what they may say, no agent is going to miss out on a healthy portion of the commission just for introducing the buyer. Should any other agent call or contact you, please refer them to us and we will confirm any possible interest they may have.

Challenge 2:

Should I accept an early offer below the asking price?

Difficult decision and you need to communicate your concerns about this with your agent. From our experience the best offers usually occur within the first few weeks of your property entering the market place. Don’t forget it is our aim to achieve the best price for you, so we will offer you honest feedback about the quality of the offer.

It can be tempting to knock back an early offer in the hope that it may be the first of many. History consistently provides us with numerous case studies of property owners selling for far less than they were offered in the initial stages.

We are skilled negotiators and can work with you and the buyer to achieve the optimum result. Ultimately it will be your decision, and whatever we decide we will back you!

Challenge 3

“…oh no, people want to see my house!”

Be prepared for home inspections. Remember that sinking feeling when you get unexpected visitors and aren’t prepared. Well, be prepared for inspections; unfortunately sometimes at very short notice. A well presented home gives you a ‘head start’ when creating a first impression.

Also, keep in mind buyers are more likely to spend more time at your home when you are not there, and will feel more comfortable giving honest feedback to the agent... As your agent we are trained in promoting the positives, and will be anticipating any negatives, and will be prepared to redirect focus to the positives.

Challenge 4

“What’s happening?”

We pride ourselves on our communication systems, and we will update you regularly with feedback reports from inspections, market information, and all actions and activity surrounding the marketing of your property. Our administration team provide strong backup support to the sales agents to ensure that there is an open, regular and structured flow of communication between you and us. You will always know ‘what’s happening’.

Challenge 5

I don’t know whether to accept the offer?

This is a testing time for vendors. By law, irrespective of price levels, we are obligated to submit ALL offers to you. Every offer is a sure sign of interest and normally only a starting point in negotiations. To reject an offer is better than having no offer at all in the first place.

Offers are made by the purchasers based on their own impressions of the market...

We will never underquote the agreed asking price. If the asking price is too far above the perceived value, buyers won’t make offers.

Don’t forget, it is our aim to achieve the best possible result for you, so we will offer you honest feedback concerning the relative strengths of any offer.

Challenge 6

“It’s not selling! Should I modify the price?”

Just because your home’s not selling doesn’t mean it’s not lovely. The most gorgeous home in the world can remain unsold because of the price. If there are no offers, or not enough inspections, it’s worth reviewing the price with your agent. In most cases we only need to lower the asking price, not your acceptance price.

One thing is certain, we will not undersell your property. From our experience the vast majority of buyers are price conscious and will be less likely to respond if similar properties are available for less. Be aware of sale prices of comparable properties in your locality.

Challenge 7

How should I handle third party advice?

“My neighbour says it’s too cheap!” Well, of course your neighbour will say that, they have their own agenda, and they perceive the price of your property to reflect what theirs is worth.

Feel free to inform us of any well-meaning advice from friends and relatives, but keep in mind that it is in our interests to for you to achieve the optimum price for your property. We are professionals and please be guided by our advice. After all, we do want to sell your property for you, and we do want you to feel satisfied with the outcome.

Challenge 8

Coping with negative feedback!

We need your permission to be straight with you. Please don’t penalise us for being truthful. As your agent we need to tell you what the market is saying, good or bad.

No feedback is truly negative, as it is easier to move forward, we can establishing what some of the stumbling blocks are.

As your selected agent we endeavour to offer you complete commitment and dedication to ensure you the best possible outcome in the sale of your property. Happy selling!


WELCOME TO THE MARKET PLACE
Congratulations! Your property is officially “For Sale”. Now that you are about to enter today’s competitive property marketplace, please be prepared for some tough decisions and a few stressful moments. As your agents, we have two main aims:

1. To work to achieve the best result possible for you; and

2. To provide clear and concise feedback to minimise stress and help you make informed decisions along the way.

To help in this regard, we have compiled a list of 8 common challenges that sellers usually confront together with out professional advice on how to deal with each challenge in turn.

Challenge 1:

What should I do if other agents approach me and say they have buyers for my property?

Ethical agents should not contact you once the signboard is displayed. Other agents may contact you via direct mail, leaflets and possible phone calls. The purpose of their contact is to “derail” our relationship and thereby ‘win’ your business in the process. By working to create the false premise that they have “genuine” buyers just waiting to inspect and make an attractive offer; other agents are hoping you’ll become dissatisfied with the results to date and switch across to them. If any agents do have genuine buyers available, they should be more than happy to conjunct. Despite what they may say, no agent is going to miss out on a healthy portion of the commission just for introducing the buyer. Should any other agent call or contact you, please refer them to us and we will confirm any possible interest they may have.

Challenge 2:

Should I accept an early offer below the asking price?

Difficult decision and you need to communicate your concerns about this with your agent. From our experience the best offers usually occur within the first few weeks of your property entering the market place. Don’t forget it is our aim to achieve the best price for you, so we will offer you honest feedback about the quality of the offer.

It can be tempting to knock back an early offer in the hope that it may be the first of many. History consistently provides us with numerous case studies of property owners selling for far less than they were offered in the initial stages.

We are skilled negotiators and can work with you and the buyer to achieve the optimum result. Ultimately it will be your decision, and whatever we decide we will back you!

Challenge 3

“…oh no, people want to see my house!”

Be prepared for home inspections. Remember that sinking feeling when you get unexpected visitors and aren’t prepared. Well, be prepared for inspections; unfortunately sometimes at very short notice. A well presented home gives you a ‘head start’ when creating a first impression.

Also, keep in mind buyers are more likely to spend more time at your home when you are not there, and will feel more comfortable giving honest feedback to the agent... As your agent we are trained in promoting the positives, and will be anticipating any negatives, and will be prepared to redirect focus to the positives.

Challenge 4

“What’s happening?”

We pride ourselves on our communication systems, and we will update you regularly with feedback reports from inspections, market information, and all actions and activity surrounding the marketing of your property. Our administration team provide strong backup support to the sales agents to ensure that there is an open, regular and structured flow of communication between you and us. You will always know ‘what’s happening’.

Challenge 5

I don’t know whether to accept the offer?

This is a testing time for vendors. By law, irrespective of price levels, we are obligated to submit ALL offers to you. Every offer is a sure sign of interest and normally only a starting point in negotiations. To reject an offer is better than having no offer at all in the first place.

Offers are made by the purchasers based on their own impressions of the market...

We will never underquote the agreed asking price. If the asking price is too far above the perceived value, buyers won’t make offers.

Don’t forget, it is our aim to achieve the best possible result for you, so we will offer you honest feedback concerning the relative strengths of any offer.

Challenge 6

“It’s not selling! Should I modify the price?”

Just because your home’s not selling doesn’t mean it’s not lovely. The most gorgeous home in the world can remain unsold because of the price. If there are no offers, or not enough inspections, it’s worth reviewing the price with your agent. In most cases we only need to lower the asking price, not your acceptance price.

One thing is certain, we will not undersell your property. From our experience the vast majority of buyers are price conscious and will be less likely to respond if similar properties are available for less. Be aware of sale prices of comparable properties in your locality.

Challenge 7

How should I handle third party advice?

“My neighbour says it’s too cheap!” Well, of course your neighbour will say that, they have their own agenda, and they perceive the price of your property to reflect what theirs is worth.

Feel free to inform us of any well-meaning advice from friends and relatives, but keep in mind that it is in our interests to for you to achieve the optimum price for your property. We are professionals and please be guided by our advice. After all, we do want to sell your property for you, and we do want you to feel satisfied with the outcome.

Challenge 8

Coping with negative feedback!

We need your permission to be straight with you. Please don’t penalise us for being truthful. As your agent we need to tell you what the market is saying, good or bad.

No feedback is truly negative, as it is easier to move forward, we can establishing what some of the stumbling blocks are.

As your selected agent we endeavour to offer you complete commitment and dedication to ensure you the best possible outcome in the sale of your property. Happy selling!

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