The rapid spread of technology has dramatically changed the landscape for buying and selling property from what it was when I first started my sales career 25 years ago.

Real estate agents recognised the benefits of the mobile phone very early on.

Having the ability to communicate on the road was an exciting innovation which was perhaps the first marker in a series of changes which have altered the way we list and sell property for our clients today.

These days the improvements to those early basic phone handsets are almost beyond comprehension – GPS satellite navigation tools are useful finding some of those more obscure addresses, emails and inquiries from interested buyers can be delivered virtually instantly, anywhere.

Bluetooth access to the websites showcasing properties and price data means information for buyers and sellers can be sourced more effectively.

The internet has been embraced by the masses, with the leading websites the first point of call for potential buyers doing their research.

Internet marketing is also evolving rapidly, social forums and enhanced tools are creating ever-newer opportunities for exposure and presentation.

Laguna Real Estate was one of the first agencies in Noosa to create our own website and we have continued to be widely recognised for our innovation when it comes to keeping up with the pace of the information age.

If you visit our website, you will find our holiday, rental and sales divisions, with a series of helpful tools as well as our latest magazine, fully animated.

We have a selection of forms you can download, agent profiles, image galleries and weekly market reports.

While Laguna has embraced these changes with enthusiasm for the time and efficiency they provide, I am a firm believer the fundamental ingredients for success in the real estate field comes back to flesh and blood, as well as nuts and bolts!

The ability to communicate, listen and deliver on one’s promises will never change, though the gadgets to assist in the delivery come in handy!!