Reed scraps $600m Big Top makeover
12:00a.m. 17th May 2008
The Reed Property Group has scrapped its $600 million plans for the redevelopment of Maroochydore’s Big Top shopping centre into three 20-storey towers.
Changes in the political will of former councillors towards high-rise and the loss of anchor tenant David Jones to Sunshine Plaza last week caused the company to change its plans for the 3.5ha CBD site.
Managing director Ken Reed was optimistic that within 60 days a new vision would be prepared for the site, to be submitted to the council before the end of the year.
He said it would be one which would “comply with the provisions under Maroochy Plan 2000”.
Reed unveiled its elaborate and detailed plans to redevelop the Big Top Shopping Centre into Metro in October 2004, and announced it would begin demolition of the old tent structure by February 1, 2005.
First it had to obtain approval from the former Maroochy Council to amend the town plan, which allowed for only residential development up to 37.5 metres – or about 12 storeys – on that site.
Mr Reed said the company had been optimistic this would occur, with “everyone quite excited at the time” and the 20-storey vision similar in height to apartment block Northcliff across the road.
“Council officers spoke about the process we would need to go through to gain acceptance of the application,” Mr Reed said
This involved amendment of the planning scheme to incorporate the new height.
“But before the council would consider it, they wanted to look at the CBD as a whole and the CBD taskforce was engaged. Each step took months and months, but we remained consistent with our (planned) design outcome on the site.
“The taskforce then decided a structure plan for the CBD was needed and this also took months to produce.
“About this time we became involved in discussions with David Jones and so we developed a second concept for the site, which incorporated a centre based around the location of David Jones on the property.
“We had been involved in discussions with David Jones for 18 months and this was very slow in the first instance. But we were largely responsible for getting them excited about Maroochydore as a location.
“It came down to two properties they were considering and the (DJs) board chose to locate on the Plaza site.
“We’re disappointed we didn’t win them as anchor tenant for the site, but we’re excited they’re establishing themselves in Maroochydore nonetheless. If it was not on our site, across the road is the perfect location.”
But Reed “lost momentum” as a result of the long negotiations with David Jones and would now have to consider other options on the site, Mr Reed said.
“We’ve owned it for about five years and in that time the market has changed considerably,” he said.
“We’re still keen to advance an application on that site in the near future but are now considering a mixed-use site with a smaller retail offering.”
Reed had no plans to sell the site and had kept existing tenants abreast of developments.
“It’s a great location,” he said.
“Our current position on property is we will consider options which comply with the town plan (37.5m for residential or 40m for commercial).”
Mr Reed admitted it had been a frustrating process.
“Apart from internally wanting to get on with it, our tenants are eagerly awaiting (the redevelopment),” he said.
“We informed them of the pitch to David Jones and we were awaiting the outcome, but that is now lost. It (the Big Top) is a lovely site near the river – it’s just a pity it is a bit of an eyesore.”
Sunshine Coast mayor Bob Abbot welcomed the news Reed would stick to the town plan.
“I’m certainly happy (Reed) decided to work within the town plan and they will get good service with that hopefully,” he said.
Mr Abbot said Reed had obviously “read the community interest” on high-rises.
Reed Property Group is now preparing a new vision for the Big Top site in Maroochydore's CBD.
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Recent Comments
Oh as a person who has lived in cities where DJ's are operating ... as a shopper, I wouldnt be too excited about them - compared with Myer they are a disappointing alternative ... pity, because they used to once be THE store to shop at.. oh How I culd reminisce about some of the good days of shopping. Farners? Anthony Hordern? Grace Bros??
What a great time it was to be dragged through these shops by determined parents .. but the reward, Lunch at the Coles Cafeteria ( with all its damask table cloths and stern looking staff) was always a great treat .. what our current generations miss and will never know...
I'm personally very pleased that DJ's is going into the Plaza and thereby putting the final nail in the 20 storey coffin.
The previous council deliberately dragged its feet so as it would never have to deal with the issue seriously. All that has even been talked about is "we don't want to be a Gold Coast". Totally agree but did anyone actually take the time to see the Metro vision in its entirety? I have always believed in the vision and despite the tall towers there was a lot of merit in their idea.
Opportunity lost I think but obviously I am in the minority. I wonder how jobs have gone as a result of this?
Make it like crown casino but without the casino bit... accommodation, entertainment, eating and shopping all in one location.
Then, instead of having walls of 10 and 12 storey buildings we would have walls of 20+ storey buildings all over Maroochydore. Why not a 77 storey tower on the waterfront ?
Don't be too sentimental about the lost opportunities or jobs. There will be plenty of both at the Plaza expansion and then I'm sure that Reed (or someone else) will come back with an alternative proposal for the Big Top which will hopefully meet the Planning requirements. It's too good an opportunity isn't it ?
By approving 2 or 3 tall building DOES NOT mean it is open slather on further approvals. Each approval is on its merits and council has ability to approve 1, 2 or 3 signature buildings. We will regret this decision by our council.
PS; did you ever see the full Metro plan?
The proposed ammendment was that a concession on height proportional to how much public space was provided on ground. Therefore you could only get the extra height if you gave so many sq.M of public space...and there were only two possible sites with enough area to make this condition work.
a site being walled with 8-10 buildings with less public space in my opinion is not as good an outcome as 2-3 slender buildings and much more ground level public plaza. More buildings create more shadowing and less pedestrian space. Its sensible to reduce building footprints at ground level.
Lets hope the new proposal is equally as innovative and doesn't fall back to being a a site dotted with mediocre, uninspiring concrete boxes.
Do either of you know why the Maroochy Council, widely regarded as being development and high rise supportive, did not approve the Reed plan.
JBoast. The Town Plan was hardly going to state that any exceptions would invalidate the plan. I was quoting a principle of Law.
Why did the Reed plan have to have triple 20 storey towers. Wasn't triple 12 storey towers enough to justify it for them? Or was there dummy spit actually about David Jones ?
Whilst I am sure Reed will produce a quality alternative there is the commercial reality that money has to be made plus cover the holding costs they have incurred during councils delays. It is just sad that the narrow opinion all high buildings are bad has ruined any chance we had of getting a fantastic green CBD area near the river all paid for by a developer.
One would assume that it would be politically difficult to sell to the public based on the misinformation presented partly in media and general scaremongers, the fear that we will become the 'gold coast'.
Preconcieved ideas and the belief that 'the floodgates will be opened to high rise' and many other myths have been presented, yet i have not seen any credible argument against knocking back a 20 storey tower other than the fact that its tall and its falls outside the town plan.
I haven't seen any overshadowing problems, microclimate, wind tunnellling etc against the proposal. Many good outcomes are outside the town plan and many poor outcomes fall within the town plan! Hopefully reeds 8-10 building alternative does not become one of the latter.
It all comes down to the general public not getting all the facts and replying with hysteria to a few catchy headlines. The council was merely listening to its constituents...which i guess they are elected to do.
Sorry if i upset some of the readers out there, but really big top needs to go, so we can get some life back into the CBD of our city and this back and forth has been dragging on for years now.
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